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Pzyche is the unique, patent-pending behavioral marketing technology from StrangeLogic.
Pzyche can help businesses to significantly increase online customer acquisitions, conversions and revenues by helping them to understand their visitors’ individual characteristics and using that to tailor content, at the instant of someone’s first visit (and thereafter).
Pzyche (http://www.pzyche.com), is a patent-pending behavioural technology that algorithmically delivers what we call ‘Visitor Propensity Intelligence’ - enabling websites to understand their visitors’ individual characteristics and demographics from the moment they first appear on their websites. Even if they have never seen them before!
At that instant, and from then on, Pzyche can tell sites features about their users – from demographics (i.e. gender, age, income, education level, location etc.) to answers on specific questions they want answered (i.e. have they visited a particular competitor, what they might want to buy etc.).
Pzyche then gives these sites the tools to tailor the offers, pages and content they show according to what we tell them…
If you want more details you can visit http://www.pzyche.com, or take a look at http://www.slideshare.net/StrangeLogic
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