Business Description
Our company was formed in 1970 as a retail fashion shop. When we noticed that the garments were distorted by ill fitting undergarments we researched bra fitting. Statistics showed that 80% of women were wearing the incorrect size probably because the measurement guide, introduced in 1907 was seriously out of date.
We devised our own fitting method which has been copied but not perfected. Our awards are many, the first being Lingerie Retailer of the Year 2000. We achieved this again in 2010. We have 5 outlets in the NorthEast of England, the latest in Guisborough, which is a Franchise.
Business ServicesOur bra fitting service is unique and we do not sell a bra without a fitting.
We select the size and style bra for the particular body shape of the client.
We also advise them on choice of garment suitable for its purpose i.e.evening wear, wearing for work, sports, teenage first bra, mastectomy etc.
Business ProductsOur quality firm fit bras are listed on our website "www.sadiethebralady.com" The shopping trolley is primarily for Members on our database to reorder the style and size for which they have been fitted provided they have not changed weight etc. Guests can also buy from us provided they know that the selected style and size will fit them.
Business Qualifications2011 - UK Lingerie Awards: Finalist, Independent Retailer of the Year
2010 - Drapers Lingerie Retailer of the Year 2010
2008 - Underlines Best Shop Awards
2008 - Nat West Everywoman Finalist in the Hera Award
2007 - Top 5 Underlines Best shop award for Excellence and Personal Achievement
2006 - Semifinalist Earnst & Young Entrepreneur of the Year
2006 - Area Finalist Federation of Small Businesses
2005 - Outstanding Achievement W.I.N.
2005 - Ambassador for NE
2003 - T-Mobile & Sunday Express Women Mean Business Finalist
2001 - Runner-up Retail Awards Trinity Mirror
2000 - Runner-up Retail Awards Trinity Mirror
2000 - Drapers Record Lingerie Retailer of the Year
Business Staff & ManagementWe have a Manageress working full time who looks after the continuity of the day to day running of the business and part time staff who assist. We have an appointment system so that clients receive our full attention. However if someone calls in unannounced we will attend to them if they are willing to wait.
Business ClientsTo date, 16/01/2012, we have almost 80,000 ladies on our database and each one has had a consultation and a fitting by our trained staff. Our is a "female only" business and have an exclusion clause from the Government. Theer is a waiting area in each outlet for the partners.