About
NewEdge is a dynamic innovation consultancy bringing a fresh approach to growing business and brands through upstream and downstream innovation.
Our clients often tell us that our approach to innovation is unlike other innovation consultancies. Perhaps it’s our focus on opportunities rather than ideas, or the way we blend the disciplines of research, strategy and design. This helps our clients stretch their thinking, create breakthrough innovations and develop new products, services and brands that deliver growth.
With a world-class team of strategists, trend analysts, researchers and designers we partner with our clients to deliver breakthrough innovation through collaboration, co-innovation and disruptive thinking.
We have the full complement of research skills covering all aspects of Qual / Quant - including Business Modeling, Statistics, Disruptive Market Research, Ethnographic and contextual research.
We have a fully integrated design studio combining design strategists - Industrial, Packaging, Brand, Corporate, Interior, Digital/GUI designers, + trend forecasters.
We have nearly 50 staff based in London, Chicago, Pittsburgh, Richland and Seattle.
Services
Specialties
Applied Trends & Immersion, Innovation Strategy & Organization, Opportunity Expansion, Design & Market Activation
Memberships & Accreditations
N/A
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