MARKETING in London
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CURRENT REVIEW SUMMARY
|Forever is a multi-billion dollar company operating in over 145 countries affiliated with the world’s largest grower, manufacturer and distributor of aloe vera. From its International Headquarters located in Scottsdale, Arizona, Rex Maughan, Founder, President and CEO, directs operations worldwide. Over 9.25 million Distributors enjoy the support and guidance required to live healthier and wealthier lives.
Forever Living Products began its operations in the UK in 1992 and has grown from nothing to being the largest provider of aloe vera products in the UK in a very short period of time. Early in 1994, the Company moved to prestigious Longbridge Manor in Warwick as its UK headquarters
Forever Living Products and its affiliates are the largest growers, manufacturers and distributors of aloe vera in the world. FOREVER is vertically integrated, controlling everything from the fields to the factory, to research and development, to packaging, shipping and distribution. FOREVER’s exclusive line of health and beauty products for nutrition, skin care, weight management, personal care and cosmetics, have changed the way millions feel, look and live
FOREVER has dedicated themselves to seeking out nature’s best source for health and beauty and offering them to the world. They are very proud that they have benefited millions around the world, and promise to continue their pursuit of quality and excellence, thus ensuring that they continue to give you what you need to maintain the vitality you deserve!
The Company has won a variety of awards and accreditation. In May 2010, Forever became the first company within the Direct Selling Association to achieve the prestigious Investors In People Gold Award. This award, which has only been issued to 150 companies in the UK, proves that Forever go the extra mile in developing and motivating their staff and Distributors. The Investors In People assessor stated ‘This was a particularly positive assessment with a huge amount of feedback to suggest that Forever is a good employer, with highly-effective people strategies. This is clearly driven by the Company’s core values and the management style of Bob Parker who is viewed by everyone as a true role model.”
The Company has won a variety of awards. In April 2007, Forever was presented with the Investors in People award, for a second time running, with excellent reviews that attributed Forever with ‘a very supportive culture, putting people and their well being at the forefront of everything the organisation stands for’ (Evans, A (2007) Investors in People Post Recognition Review Report for Forever Living Products (UK) Ltd).
In 1998 we achieved 12th place in a national survey of the fastest-growing privately-owned companies, conducted by ‘Real Business’ magazine and Dun & Bradstreet. In 2000, the ‘Independent on Sunday’ named the Company as 15th in its annual list of Top Achievers (18 June 2000).
Business Staff & Management
Chairman of the Board and CEO, Forever Living Products International, Inc
With over 40 years of inspirational leadership and sound management principles, Rex Maughan has dedicated most of his life to helping people achieve what they want in life. As an alumni of ASU Business School, Rex has built a group of economy-proof companies that spans the globe. Rex is Chairman of the Board, President and Director of the Forever Group that touches disciplines that range from direct sales, agriculture, manufacturing, leisure, property, livestock and charities.
Managing Director, Forever Living Products UK, Iceland and Ireland.
Celebrating a decade in the Managing Director’s position for Iceland, Ireland and the UK, Bob Parker has proved himself to be a great leader with Distributors and staff alike. Under his leadership, the company has grown immensely in the past 10 years. He is always on the road, pushing, promoting, inspiring and motivating Distributors.
At the UK Direct Selling Industry Annual Conference and Awards 2009, Bob Parker was invited on stage to collect the DSA award for leadership.
Forever Protecting Consumer Interests
The Company is accredited with the Investor in People Standard Gold, a scheme aimed to improve organisational performance through improved planning, implementation and evaluation of learning and development programmes.
As a member of the DSA (Direct Selling Association), Forever is a holder of the prestigious OFT (Office of Fair Trading) approved logo.
The OFT’s Consumer Codes Approval Scheme:
Is government backed
Supports the role of trade bodies, such as the DSA
Raises the profile of the DSA and its members
Gives consumers the information to make good decisions and identify that Forever Distributors come under the strict code of conduct of the scheme
Enhances the reputation of participating businesses
To emphasis the commitment of Forever to increased consumer protection, the OFT ‘Approved Code’ logo will now be displayed alongside the DSA logo on Forever produced marketing material.
The OFT’s Consumer Codes Approval Scheme, customised for the Direct Selling industry, provides:
A 14-day cooling-off period during which consumers can cancel the contract (the statutory minimum provides a seven-day cooling-off period for unsolicited visits only)
A consumer guide to shopping at home
Guidance and training to direct sellers to ensure they act with integrity and do not use misleading, deceptive or unfair practices
A free independent arbitration scheme
Regular compliance audits and consumer satisfaction surveys with a disciplinary committee to deal with members who not comply with the code
It is no wonder Forever has been re-accredited with these prestigious awards. With a structured training scheme, detailed online eLearning, and a professional Advisory Board - available to all Distributors, Forever prides itself on personal development as the fundamental element to success.
Forever Living Products